Template

Growth Teardown Template

A structured template for analyzing any product's growth strategy. Seven sections, 5 action items. Fill it in below, then save or print.

Product Overview

The foundation everything else builds on

Fill this out before you start researching. Forcing a one-sentence value proposition early reveals how clearly you understand what the product actually does.

Product name Product URL Product category Stage Target user Pricing model Price point One-sentence value proposition Founded / team size (if known) Known investors or accelerators (if relevant)

Growth Channel Analysis

Map every channel you can detect

For each channel you can confirm they use, fill in one row. Use Similarweb, Ahrefs, App Store charts, and social follower counts for estimates. "Unknown" is a valid answer — gaps in data are themselves signal.

Organic SEO Paid search (Google/Bing) Paid social (Meta/TikTok) App Store Optimization Content marketing / blog Social media Community (Reddit, forums, Slack) Email / newsletter Podcast / audio Press / PR coverage Product Hunt / launch platforms Word of mouth / referral Partnerships / integrations YouTube / video

Traffic and SEO Snapshot

Quantify their organic search presence

Domain authority (DA/DR) Estimated monthly organic traffic Total pages indexed (approx.) Top 5 keywords by estimated traffic Top 5 keywords by conversion intent Content strategy summary Keyword difficulty assessment Notable missing keyword categories Backlink profile (if relevant)

Content Strategy Audit

What they publish, how often, and how it performs

Primary content formats (blog, video, podcast, social, etc.) Publishing cadence Most successful piece (and why) Content gaps and missed opportunities

Pricing & Monetization

How they make money and where the friction is

Pricing tiers and points Free trial or freemium hook Annual vs monthly discount Notable pricing positioning vs. competitors

Community Presence

Where the conversation happens and how engaged it is

Owned communities (Slack, Discord, forum) Active participation on external communities Founder presence / personal brand Customer love signals (review counts, testimonials)

Key Takeaways & Action Items

5 specific things you can apply to your own product

Action item 1 Action item 2 Action item 3 Action item 4 Action item 5

Skip the manual work

A teardown of your competitors, automatically.

GrowthMap analyzes 3–10 of your real competitors with reviews, pricing, SEO data, and positioning gaps. Plus 13 other sections of personalized strategy. $19.

Get my growth playbook