FOR SOLO FOUNDERS
You built it alone.
Now let's grow it.
GrowthMap is built for indie developers, indie builders, and solo founders who have shipped a product and need a real plan to grow it. Paste your URL and get a complete 12-section growth playbook built on live competitor data, real SEO metrics, and actual outreach targets, not generic AI advice recycled from someone else's strategy.
$19 one-time. 14-day money-back guarantee. Subscriptions coming soon.
THE INDIE DEVELOPER PROBLEM
Indie developers know how to build. Nobody teaches you how to grow.
Most indie developers, indie builders, and solo founders are in the same position: you can ship a polished product in a weekend, but you have no structured system for finding customers. You're the developer, the designer, the support team, and, whether you planned on it or not, the marketing department. Most growth advice out there was written for funded teams, not for one person with 90 minutes on a Tuesday evening.
Cold start paralysis
You shipped, posted to Reddit, sent a tweet. Then silence. You have no structured way to figure out who your customer actually is or where they spend time online.
Generic AI advice
You asked ChatGPT for a strategy. It said "start a blog, try social media, consider SEO." None of it accounts for your specific product, your category, or what your competitors are doing.
Competitor blindness
You know your competitors exist. You haven't had time to read their 500 App Store reviews, map their feature gaps, or figure out what their customers are complaining about.
No first move
You have 90 minutes on a Tuesday evening to work on growth. Every Indie Hackers post says "build in public." Every article says "do things that don't scale." Neither tells you what to actually do right now for your specific product.
YOUR PERSONAL RESEARCH ENGINE
We do the research you don't have time to do.
GrowthMap runs a full competitive and market intelligence pipeline on your indie app or SaaS, the kind of research that would take a marketing team weeks to assemble. As an indie developer or solo founder working alone, you get the output in about 10 minutes.
Competitor intelligence
We identify your real competitors, analyze their App Store and Play Store listings, read their reviews, and map their weaknesses. You get a feature gap matrix showing exactly where you win and where you're exposed.
Live SEO data
We pull real domain authority, ranked keywords, traffic estimates, and keyword opportunities for your product and your competitors, not guesses from training data.
Real outreach targets
We run live searches to find newsletters, podcasts, blogs, and communities that reach your exact audience. Then we write a personalized pitch email for each one, grounded in what that outlet actually covers.
HOW IT WORKS
Three steps. One playbook.
Paste your URL
Drop in your App Store listing, Google Play listing, or website URL. That's the only input we need. No forms, no briefing docs, no onboarding calls.
We research your market
Our pipeline identifies your competitors, collects their data, pulls live SEO metrics, profiles your audience, and searches for real outreach targets, all in parallel. About 10 minutes total.
Get your playbook
A complete 12-section growth strategy, built from real data about your specific product and market. Ready to act on immediately. Yours to reference forever.
WHAT'S INSIDE
12 sections. Everything an indie developer or solo founder needs.
Every section is generated from real data collected about your specific indie app or SaaS product. Nothing is generic. Nothing is recycled from someone else's analysis.
Executive Summary
Your market position, the single biggest opportunity available to you right now, your biggest risk, and the exact first move to make this week. Skip straight to this if you're short on time.
Competitive Analysis
3-10 real, active competitors with ratings, review excerpts, pricing, strengths, weaknesses, and the specific positioning gaps your product can step into. Based on actual App Store and Play Store data.
Feature Gap Matrix
A side-by-side feature comparison of your product versus every competitor, with yes/no/partial status and insights on where you win, where you're exposed, and what to build or promote next.
SEO Intelligence
Live domain authority, ranked keywords, traffic estimates, keyword opportunities with difficulty scores, site keyword data, top pages, and an on-page audit with pass/warn/fail checks.
Audience Profile
Demographics, psychographics, pain points, purchase triggers, objections, online habits, and content preferences for your specific customer. Built from competitive review data and product signals, not demographic averages.
Quick Wins
High-impact actions you can complete in under 30 minutes each. The first things to do when you have a small window of time and want to move the needle without spinning up a whole campaign.
Channel Strategy
Your growth channels ranked as primary, secondary, or experimental, with budget allocation percentages and cost tier ratings. No channel soup. Just the ones that make sense for your product.
Social Media Strategy
Every major platform assessed for your product with a clear "Start Here," "Add Next," or "Skip for Now" verdict. Time investment estimates and a specific content approach for each platform you should be on.
45-Day Action Plan
A week-by-week sprint broken into 6 weeks. Every action item includes a channel, time estimate, impact rating, difficulty level, and a draft piece of content you can copy and use immediately. The plan you execute Monday morning.
Outreach Opportunities
Real newsletters, podcasts, blogs, YouTube channels, and communities in your niche. Each one comes with a personalized pitch email written for your specific product and their specific audience.
Content Templates
Ready-to-post content for Reddit, Twitter/X, Product Hunt, cold email, and more. Not "here's a framework", actual drafted posts with the strategy reasoning and specific pitfalls to avoid for each platform.
Launch Day Playbook
A pre-launch checklist, an hour-by-hour timeline for launch day, and a post-launch follow-up task list. Whether you're launching fresh or relaunching on Product Hunt, this is your play-by-play.
Metrics to Track
The specific metrics that matter for your product type and stage, with concrete targets and the pivot thresholds that tell you when a channel is working versus when to move on.
Copy Suggestions
Data-backed copy for your App Store subtitle, meta description, social media bio, and elevator pitch, with the reasoning behind each suggestion. Grounded in your keyword data and competitive positioning.
THE DATA ADVANTAGE
This isn't ChatGPT
with a better prompt.
The difference between useful growth strategy and generic advice is data. GrowthMap's pipeline collects real information about your product at the moment of purchase, not recycled from training data that could be two years old.
ChatGPT knows what it learned during training. GrowthMap knows what's true about your market today.
Data collected for every report
- App Store and Google Play ratings, review excerpts, and pricing for 3-10 real competitors
- Live domain authority, ranked keywords, and keyword opportunity scores
- Real newsletters, podcasts, and communities in your niche
- Live podcast listings matched to your niche
- Competitor feature lists and positioning data collected from actual product pages
- On-page SEO audit of your site with specific pass/warn/fail checks
BUILT BY AN INDIE DEVELOPER
Made by someone who needed it.
I'm Jordan Kennedy, indie developer, solo founder. I built GrowthMap because I kept hitting the same wall every indie builder hits: I could ship a polished product in a week, but I had no structured system for figuring out who needed it or how to reach them.
Every time I asked AI tools for marketing help, I got the same generic output. "Start a blog. Build an email list. Try social media." None of it was grounded in my specific product, my actual competitors, or the real newsletters and podcasts my audience reads.
So I built the tool I wished existed. GrowthMap analyzes real competitor data, pulls live SEO metrics, and finds actual outreach targets in your niche, then uses AI to synthesize it into a plan any indie developer can act on immediately.
If you're an indie developer, indie builder, or solo founder who ships things and then wonders "now what?" — this is for you.
PRICING
One playbook. One price.
Start with a one-time Map. Subscriptions coming soon.
FAQ
Common questions
Is GrowthMap specifically designed for indie developers and indie builders?
Yes. GrowthMap was built by an indie developer, for indie developers and solo founders. The product types it supports (iOS apps, Android apps, and web/SaaS products) map directly to what indie developers and indie builders typically ship. The pricing, the one-time model, and the focus on actionable output over strategic consulting are all deliberate choices made for solo operators, not marketing teams at funded startups.
Do I need any technical setup to use GrowthMap?
No. You paste a URL and we do the rest. No integrations, no API keys, no account setup beyond signing in with your email. The whole analysis runs on our side.
My indie app is brand new with no reviews yet. Will it still work?
Yes. If your app is new and has no reviews yet, the competitive analysis draws primarily from your competitors' data, which is actually where the most actionable intelligence lives anyway. We identify what your competitors' customers are complaining about and where the gaps are, so you can position against them from day one.
I've already done competitor research. Is there still value here?
Almost certainly. The competitor analysis is one layer of six. The SEO intelligence (live keyword data, domain metrics, on-page audit) is separate data you'd otherwise need a paid SEO tool subscription to get. The outreach section finds 20+ real newsletters and podcasts in your niche and writes personalized pitches for each one. That part alone takes hours to do manually.
How is this different from hiring a marketing consultant?
A competent marketing consultant charges $150-300 per hour and takes weeks to deliver a strategy. GrowthMap delivers a data-grounded playbook in 10 minutes for $19. The tradeoff is that GrowthMap doesn't know your product story the way a human consultant would, but it does have access to live competitor data, live SEO metrics, and live outreach targets that most consultants don't pull themselves. For most indie developers and solo founders, the ROI comparison isn't close.
What if my indie app or SaaS isn't growing yet?
That's exactly who this is for. GrowthMap is designed for indie developers and solopreneurs at the "I shipped it, now what?" moment. The output is a starting point: here's your competitive landscape, here's your ideal customer, here's where to focus first. You don't need existing traction to get value from the analysis.
Can I run it again after a few months?
Yes. Each analysis is a one-time purchase. If your market or product changes significantly, or you want a fresh read on competitors after 6 months, you can purchase another report. Many indie developers find it useful to re-run the analysis after a major update or if they're moving into a new niche.
Your next 45 days,
mapped out.
Indie developers and indie builders deserve a marketing strategy as specific as their product. Stop reading generic advice that wasn't written for your app. Get a playbook built from real competitor data, live SEO metrics, and actual outreach targets for your niche.
$19 one-time. 12 sections. Ready in about 10 minutes.
Questions? Get in touch or see how GrowthMap works.